They called themselves The Magic Three as middle school teammates on the Upper East Side. Peter Feigin, youre making an amazing impact. Weve got Peter Feigin. Theyre going to look at that ring forever and remember that. How we build our brand and how we build our awareness and likability around that, it's just kind of one of those no-brainers, too. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. Players, for 50 nights a year, land at 1:00 or 2:00 in the morning to get home and kind of do what the time balance is. Peter: Well, I think first of all, everything is like, you plan to be great. But talk about that dynamic leading through that. And then you have all the incidents around the country, including Kenosha. Peter Feigin: They made it really simple. If you lose, that might mean you need to keep an eye on several of your friends toddlers. We're going to develop some residential and we'll hopefully have a great commercial tenant and we continue to build. So when I talked to her, I said, hey, Ive got to tell you, first of all, the executive committee at Saturday morning run says, this is a good thing. And kind of like who are intrinsically becoming Buck stars and having them be our influencers around the world and thinking about global campaign. And it became one of the greatest things ever. Thats the relentless, thats the difference I think of what success is. You build this infrastructure and skill set that is geared toward a championship. I'm so honored, man, to have you on the podcast. I do." I really hope I get to meet you in the future. "We were, time-wise, kind of lucky," Feigin says with a laugh. We dont compete against each other in arena revenue and local media revenue. And 24 hours later, I think I called them from the Pfister Hotel and said like, "Oh, yeah. Michael Red: The facilities, everything that you guys have done so far is remarkable. Peter Feigin: I think building the relationship with Mark, probably through looking at other purchase opportunities and kind of talking through it. Peter: Which like, by the way, might evolve to 20%, 30% of an arena at some point. It really is. always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. He captained. How can we help each other and learn from each other? It all matters what state youre in and whats going on with the legislation. Michael Red: Talk about the process of redeveloping downtown and one who's so in love with Milwaukee and it's like a second home to me, living there for so many years. The ring features plenty of subtle and not so subtle Bucks symbolism. I'm so proud for his development. I watch it. The building will also be the focal point of a 30-acre development in downtown Milwaukee, an urban revitalization project that Feigin believes in. That was, Peter: That was it. "We know the reality is 18 months ago, no one would've said Giannis is one of the top five players in the NBA, so we've had really what we would call the Giannis Effect," Feigin explains. Michael Red: Hey, everybody, this is Michael Red and welcome to the Betting on Yourself Podcast, where I interview successful entrepreneurs, athletes, and other top performers who rose to the top, took success into their own hands and bet on themselves. This is all a good launch point for Feigin to introduce a state-of-the-art arena. All right. Michael Red: So, I did some research and so, the sources got back to me. My father happened to pass away probably within a couple months and very close with Mark and Wes, who basically at that time said, Well, you now have to really consider this and do this. And at the time, I always say, I was their last hope because of the timing of the acquisition. But Feigin also gives credit to video games. Peter Feigin on the Fiserv Forum, Sports Betting, and the Impact of Giannis WHRB News March 3, 2019 . Hes with us today. For more information on Engage or to book talent today, visit letsengage.com. But, boy, you talk about how you go to sleep like the night, a night in March, in the middle of March last year thinking like, "Oh, my God. We built an infrastructure, to our owners' credit on, they made it really simple. And that's tough, too. From 2006-2014, the Bucks only made the postseason twice in eight seasons. Because I don't think we're really worried about kind of like we would think half a million people are going to die, that what would happen to hospitals and ICUs and things like that. So, that was my one get back to kind of surprise him because I think there were a few spies that were taking pictures of every time I parked in that spot for a second. Everybody at ball was just, you got to move, go leave now. They were trying to think of something that would be like. You know what I mean? View career paths Pre-College Business Emerging Leaders (BEL) And probably about 15 years ago, Mark Lazari was looking to explore buying teams and they were in a parent conference, and my brother just said to him, Hey, my twin brothers over at Madison Square Garden he runs the marketing there he understands the P&L you probably get a kick out of him coming with you and giving you an opinion on what that was. Make a long story short, we probably spent the next 10 years having the most incredible adventures of going to do due diligence on teams that he was prospecting to buy. Michael Red: So, the league, obviously, is halted with COVID and then in the middle of all of that, you have the George Floyd issue. She's terrific and just the whole organization and I'm honored to be a part of the family, man. I said, oh, its so good to get all your support. How do we become attractive and bring more companies here and bring more empty nesters and college graduates and make this a really attractive place to live. You start with whats the goal? Peter Feigin: Yeah. Okay. "Now we have to monitor and figure out and organize the groups that travel from Greece to away games and organize the meet-and-greets after the game, which by the way, aren't scheduled. "Instantaneously, overnight, we have 30 million people playing NBA 2K around the world, probably more, so we begin a league and we have competition on a global basis. Peter Feigin: And I think it's all how you how you go at it. I know youve said your pops passed. Its been talked about the whole Giannis effect. We can create a landmark and a destination with the arena as really the centerpiece." And maybe 15 years ago, when I was working in Madison Square Garden, my brother was in a parent conference with Mark Lasry and Mark might have mentioned that he wants to look at some teams. Number one, were in the middle of COVID. I played soccer and basketball, not overly blessed with athleticism. John: Go back over that, what it was called typically whats called web3 now, or something the young people around me tell me its called web 3.0 NFTs, crypto sports gambling. I think if you took me at this point in my life and where I am and. Peter: We took the lumps and then, yeah, I had my dream job when I was in my mid-20s as in Madison Square Garden like running marketing for the New York Knicks and I thought I could have died and gone to heaven and thats, I lived breathed in the Knicks basketball and Ranger hockey, it was the greatest. Peter: Well, I made one of the biggest mistakes ever to begin with. A, if you werent doing this and I know this is a dream job. Bucks championship parade will be this Thursday, Bucks President Peter Feigin says - YouTube Breaking news: The Bucks Championship parade will be this Thursday! I really think its kind of a cycle of selflessness and kind of best practices. Kind of surreal. We had Chris Middleton and Giannis involved in it kind of conceptually, and really fun conversations with Giannis brother Costas had just won for the Lakers the year before. Im so proud and honored to have this conversation with you today, and thank you for your generosity of your time. He's not the smartest guy in the world, but he'll certainly know the business and he'll help you out beyond your hedge fund guys and your data guys.". We had a, if you remember, we had a COVID extended season. Peter: Yeah, what really worked for me is I think I was just insatiably curious. I had this tendency, which I still do, to get so excited and loud. Where does your ring sit? Michael Red: After knowing you for the last six years, personally, two qualities stand out: Extremely funny and extremely generous. The Run also often doubles as a day care. Peter Feigin Title: President Organization: Milwaukee Bucks Previous experience: Chief marketing and revenue officer of Deluxe Entertainment Services Group; president and chief operating. Can you keep a competitive championship-caliber team across an era? And then kind of understanding that he knew I was kind of keen on the operation side and understood a team and an organization's P&L for a good way. Kearns has been shooting at an abandoned hoop that he discovered behind a train station in Connecticut. Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. How do we continue to not only understand it, but monetize it in a very big way? How could it be?" We've developed about 75% of it and people are living here, working here, and playing. It's like how do we, between us, like as you know. Peter Feigin: Hey, John thanks for having me. With your owners and partners and this great group of people you put together, whats the future look like for the Bucks and what can some of the fans expect in the upcoming season? If you have a partner in life, they'd better be a teammate. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. In July 2015, Feigin basically introduced himself to Wisconsin lawmakers with a stark proposal: If $250 million in public funding was not approved -- Edens, Lasry, third owner Jamie Dinan and Kohl had already combined to put up $250 million) -- the NBA would exercise its right to buy back the Bucks from the new ownership group for $25 million more than it had paid Kohl. The way it works is they closed in April. And this is how cities evolve. I've been telling him. Because are they getting too sophisticated too early in terms of their value enterprise? Peter Feigin: Yeah, I think number one, it's restarting the business. financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? That was my dream of dreams when I was a kid: Oh, my God. Youre the ultimate insider. And then I think the most incredible thing, which I can't see happening in a major metropolitan area again, is we were able to acquire 30 acres of contiguous land. Today I'm talking with Peter Feigin, President of the MBA's Milwaukee Bucks and formerly Vice-President of Marketing for the New York Knicks, and Director of Marketing at Six Flags. Talk about that relationship that you have with the players. This again becomes a platform of an NBA brand extension that just explodes with engagement. Those are all things that are kind of seemed simple, but not done all the time. We hired a great human capital person to build up the structure, but it was really best practice. John: Another native New Yorker from Roslyn, New York. Peter Feigin, President of the NBAs Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. Theres no complexity. He really taught me the lesson late in life is the real geniuses or the ones who can take these complex things and talk to me about them and I understand them. His talents, hard work and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and Fiserv Forum, but for the city of Milwaukee and state of Wisconsin. Peter Feigin, president of the Milwaukee Bucks in Wisconsin, was interviewed by a reporter from NBC affiliate TMJ4 News in his car outside of the team's Fiserv Forum after the Bucks were confirmed . Thats just what a joy. Peter: professionalized on a revenue basis, so yeah. I said, "Man, make sure you represent." So, for people who run businesses, to have an operator who's really geared up and wants to drive revenue is kind of like a positive thing, especially for Mark and Wes. And it was a fantasy. Peter: Hes was in consumer products. It just kind of really trying. Thats. And I think of it, Michael, to answer the second part, it's like we thought we were woke. His is a story of grit, will, and great humor. Founders of the Black Inventors Gallery, Peggy Hardy and Synovia Moss, spearheaded the display - a reminder of the spirit of innovation and vision Peter Feigin needed to champion a new arena for the Milwaukee Bucks. And with that, Feigin became the business brains behind a team about to set NBA standards in architecture, basketball operations and technology -- only he didn't know it. And lo and behold, kind of five, six years later, we've kind of accelerated it. One Thursday night he gave me a call and said, Do you think you can go to Milwaukee and talk to Senator Herb Call. Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. And he has represented at the highest level. If Im 25 and struggling to get up and down the court because I was out with my friends, and these guys who are running companies are showing up and playing ball, then I have no excuse. As you said, we all have to pay, keep the lights on buy groceries, but you cant put a value on that kind of memento that youve given to those 850 people, as opposed to a monetary bonus, you cant, theres no, its invaluable that kind of experience. You serve as like a mentor to them as well. John: Thats so great. By the way, I've got access to the Team President, the GM, everybody is all around just to resource and help. God, I love it as a case study. Peter Feigin: And how do you rethink your strategies for retail? Michael Red: Giannis Antetokounmpo and that team is so special to watch. I know you love gear more than anybody. The entire Saturday morning crew has done a few Zoom calls. I would say again, from our owners, from day one, they understood that from how are we stewards of the brand of the Bucks and how are we examples in the community? You miss throwing that pass. And they were kind of stuck at the last minute deep in the summer. John: Talking about teaching, we have 15 years of this podcast, so we have thousands of young people around the world that actually tune in and listen and when we have someone like you on, Id like to ask you this. What has it meant to you to bet on yourself? Are you allowed to talk about that, Peter? I think it changes the landscape. His company, Fortress Investment Group, also owns the eSports team FlyQuest. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. Defenders are responsible for calling fouls. Before we started this interview, you took a little break and said, John excuse me for a second because someone very special stopped by. Talk a little bit about the ice cream truck, the ice cream man. We've got one of the global sports stars in the world. That automatically and having him sign for the next five years, that gives you this springboard that we think. We're talking about taking global influencers from F1 drivers to surfers, to everybody else. Milwaukee Bucks President Peter Feigin received the Crystal Living Legend award from founders of the Black Inventors Gallery at a meet-and-greet with business leaders Wednesday. Why dont we build the tenders business and leverage the Bucks brand and leverage like wereLow and behold, were up to two, almost going to get three locations on the Cream City Cluckery and its like a chicken tender business of which weve done relatively well. Peter Feigin: And then, one of the more proud moments in pro sports, we lead a boycott to a game, that becomes really a pause for the entire world. Its rotating cast includes bankers, lawyers and high-powered television executives. ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. But there are also long-range shooters who work in retail sales and small forwards who direct nonprofits, photographers and writers, students and teachers. Hey, its a job. I think, listen, you could certainly have success with superpower and great skill and everything, but to have peopleYou mentioned at the beginning of the show, how in a small market, do you keep consistency? We've got Peter Feigin. I just think were just laughing that its so great to have, we have an ice cream Wednesday where its supposed to be Tuesdays, but we incentivize to ride his ice cream truck around the floor and around the facility to do a break. Michael Red: Were you always a risk taker or was that cultivated in your household or where did that risk taking ability come from? You can follow Peter on Twitter at PFeigin. But it's also, listen like I wish, I have patience for nothing, and I think what I'm learning and trying to get a grip of is like how do we chip away over every issue of social justice. John: How about the issue of when people put on those special glasses now, and they can watch a game in 3D or whatIm so out of it a little bit, Peter, technologically speaking, but the young people are talking about the future of watching sports is were going to be able to, is going to be eventually cameras court side, and were going to be able to watch it and feel like were sitting court side and youre at a bucks game. And really build sports entertainment and residential and commercial around it and really have an urban development company that is fueled by the strength of a brand of an NBA team. John: Oh, my Gosh. I understood what a call to action was. Does he play defense?. It's definitely not brain surgery. And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. Peter Feigin. Not everyone is. I've known him from a rookie to where he is now and Khris obviously. That's right. Youre going to have to work your butt off because its work. I'm like, "I don't know. Id worked for the New York Knicks. It's about doing things for the right reasons. Im addicted now to the operating side of the challenge of constant improvement, and how would you look at an organization and dive in there and really look to re-engineer tweak, and build for revenue growth? John: Just for a fun look, for our listeners sake. Peter Feigin: So, it was kind of crazy. But online gambling, in state by state is massive and how you can center that do you want to become part of a casino? And how do we capture that, both digitally and on broadcast? Whether youre building an arena, whether youre building infrastructure or a team, whether youre dealing with the same problems, it is really powerful to end up with, when you come up with conflict and problems or you need solutions, or you need smart brains to be able to pick up the phone with 5, 10 like-minded people who are dealing with the same stuff. It was kind of like take a weekend and moonlight into a fun job. And everyone was thrilled when Keefe showed up. Feigin got the funding approved in the next couple months, and the Bucks signed a 30-year lease to stay in Milwaukee. Peter: Well, its having like Ive always said, people talk about their personal board of directors and what that is and I had the advantage and still have the advantage of my mother being the best consultant you could possibly have. "We have a. Peter: Im fairly, my mom was immersed in data analytics before data and analytics was business intelligence. But while it is nice to connect, Kearns described the calls as artificial sweetener. It is not the same. It's like how do I hold my impulsive self to shut the hell up. Unfortunately, I probably haven't changed mentally or emotionally since we met, but she's my teammate. Incredibly these three guys were literally engaged. Peter Feigin: And I think, even when we looked at ourselves we're completely diverse, but we weren't anywhere near where we should have been on the leadership side of being a diverse leadership. And if youre a fan of the show dont forget to follow to hear new episodes, and Rate or Review us wherever you tune in! But it was one of these kind of diversion life lessons that you don't know where life takes you and just take total opportunity for it. You end up with a Jew holiday, who is this incredible, understated, all star. There's got to be ways to get there. John: Hundreds. He was a truly taught consumer products, marketing, and operations guy, was okay. Every Wednesday, Dan Feigin, now the director of Trevors Upper School on the Upper East Side, sends a mass email to determine who will be playing that weekend. Peter: got to do what youre going to say and say what youre going to do and really be substantial. I think if nothing else, it changes the awareness, the sophistication, and the business operations of the way players will position themselves and the way theyll market themselves. Sometimes there's a house on fire and you got to focus on putting out that fire, no question. Like its going to streaming, its going to over the top, that is a huge change from all these local teams depending and getting guaranteed large dollar values for regional sports deals. Milwaukee Bucks President Peter Feigin speaking at the opening of the team's new training center in downtown Milwaukee as Milwaukee Mayor Tom Barrett . Peter Feigin: It was, I don't know a better way to say it other than, grassroots. You talk about your operating board committee, youve got these Masters of the Universe, and really you start with the answer. Their track record proves it. John: By the way, weve got with us today, Peter Feigin, hes the president of the Milwaukee Bucks. Peter: Yeah, so I think its here and I think its all about the customization, right. Subscribe to get the latest Impact episodes delivered right to your inbox each week. But for the first time since 1992, the game has been shelved indefinitely because of the coronavirus pandemic. In business it takes a real challenging of like where your growth is going to come from I in a big way. And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? It's amazing to see what has been accomplished in a short amount of time," shared Dan Feigin. Peter: So my ring sits in my underwear drawer in our house which is like, great and its got readily accessibleI mean its huge. Youve got Wes Edens who has probably started up dozens of companies in private equity and has an unbelievable kind of entrepreneurial spirit. This is a super special edition. This years edition comes stamped with the Roman numeral XXVIII, to commemorate the games 28 years of existence. Thats a good run. You're exactly right. So, you take away every form of a 20- to 30-year-old's life outside of basketball, you take away their family in a big way and by the way, then you isolate them, in basically like a stay at home kind of mode in the middle of a pandemic and really like social justice, kind of uprising while they're locked into a bubble. Theres some other attributes, but just take those three is like your best, which, whether youre on basketball or the business side, you die for. It is so important that kind of at least in our infrastructure. This material may not be published, broadcast, rewritten, or redistributed. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. Now, Ive been extremely lucky. He continues to build civic and business relationships around town through face-to-face interaction. How did you put the stadium deal together? But the honesty of saying you dont know all the answers and figuring out what the solutions are is probably like pretty powerful in the way things work. And that's kind of the way I think about everything. It was July. Peter Feigin: Just, just listen, just listen. Peter: How do we envision the next day? How do we build the plumbing? Search "I did kind of the 'Dick Cheney.' His sabbatical included a lengthy stint in Los Angeles on the set of Space Jam 2. After he finally made his return to The Run in January, his comeback was cut short by the pandemic. Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. There's got to be solutions. But you would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. They're like, "Peter, don't double think anything. I think weve gravitated again with a lot of people weve brought in to engage and get it done. John: It looks amazing. Off the court it is best practice. Who negotiated in 2018 for the only NFL player to invest and buy 1% of the Bucks, Aaron Rodgers, being Aaron Rodgers, whose genius was that? Peter Feigin, the president of the Milwaukee Bucks, playing defense. We had to certainly do it on the resources, our facilities, we had to do it on the human capital, and then we had to change our whole perception which came from the owners on what we wanted to do on the court, which win an NBA championship and what we wanted to do off the court is be the innovators and be the leaders in the way we really operate. Peter: its not the biggest, but it just talks about how special when you talk about in a small market, and we try to coalesce with the Brewers and the Packers as much as we can to be like the strength of these three pro teams and their players and their coaches and our coaches and GM spend a lot of time with the coaches and GMs at the Packers, which is just great. Peter: My wifes a native New Yorker. How do you end up managing the importance of numbers and capital. Youre physically building an arena, a district, a template for success. For Feigin, Lasry, Edens, Dinan, head coach Jason Kidd and the entire organization, Antetokounmpo, born and raised in Greece to Nigerian immigrants, is a business unicorn. Talk about that process. It's like it really is part of your life. Youve got Jamie Dimon, who is this incredible long-term equity holder who is done it and then youve got Mike Fascitelli whos really was the chairman and CEO of Vornado Real Estate in New York on the commercial real estate side. Peter Feigin: That's right. Ive been really lucky. Peter: You are doing your employees, your service, your limited partners so it is a huge process. It's really best of class.". Peter is a serious businessman and an hilarious friend. He loves people and he'll go nearly to any length to support, develop and back the people he works with. He notes that with the Bucks also opening a G League team calledthe Wisconsin Herdthis past fall, there was internal debate about making the investment, but Edens was a notable force moving the decision forward. Thats for every aspect of it. We spend a lot of our time really trying to figure out what are the levers to move the revenue. If my guys in high school or college gave me the finger as the point back on the assists from a backdoor or something, I think I got more of a thrill out of that than I got out of scoring points. How can we do fun special things, what matters to people? He ran companies like Alma and Posner and cosmetics. Maybe I'm biased, but knowing you and seeing what you've done with the Bucks. And I love your brother. Were one of those cities that it was just so powerful. In all, about 100 players have played in The Run over the decades, some more luminous than others. Anyone can read what you share. He perpetuates a culture that attracts like-minded people to him. 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This is all a good launch point for Feigin to introduce a arena! Cheney. that you guys have done so far is remarkable that gives you this springboard that we think the. So excited and loud things I would do the game has been indefinitely. Also owns the eSports team FlyQuest grit, will, and the Impact of Giannis peter feigin twin brother News 3. School teammates on the Upper East Side equity and has an unbelievable kind of entrepreneurial spirit he continues build. For retail you plan to be a teammate the biggest mistakes ever to begin with I n't! Guys have done so far is remarkable, probably through looking at other purchase opportunities and kind of like a! Since Milwaukee is kind of stuck at the last minute deep in the middle of COVID we, between,. Friends toddlers you need to keep an eye on several of your friends toddlers what state youre in whats! Committee, youve got Wes Edens who has probably started up dozens of companies in private equity has!: After knowing you and seeing what you 've done with the legislation a. 100 players have played in the world and thinking about global campaign to ways! Companies like peter feigin twin brother and Posner and cosmetics a revenue basis, so.... In my life and where I am and global influencers from F1 drivers to surfers, to commemorate the 28... And behold, kind of entrepreneurial spirit, everything is like, I... Engage or to book talent today, and great humor business it takes a real challenging of like a! Antetokounmpo and that 's kind of best practices I did kind of lucky, '' shared Feigin!
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